Easily generate UTM parameter URLs for marketing campaign analysis. Compatible with Google Analytics, and all major analytics tools.
Enter the landing page URL where you want to send traffic. https:// is added automatically.
Click a preset for common channels (Google Ads, Facebook) or manually enter utm_source and utm_medium.
utm_source, utm_medium, and utm_campaign are required. utm_term (keywords) and utm_content (ad creative) are optional for granular tracking.
Copy the generated UTM URL for use in ads, emails, or social posts. Click 'Save' to store up to 10 recent URLs in your browser.
Set utm_source=google, utm_medium=cpc, utm_campaign=brand_name for keyword ads. Add utm_term with the bid keyword to track which keywords drive visits.
Differentiate Instagram feed ads from story ads with utm_content=feed_image vs story_video. Identify which creative performs better within the same campaign.
Set utm_source=newsletter, utm_medium=email as baseline. Use utm_content like 'top_button' or 'bottom_link' to identify which email links get the most clicks.
UTM parameters are the most fundamental yet powerful tracking tool in digital marketing. When integrated with web analytics, they quantitatively measure which marketing channels are most effective and which campaigns achieve the highest ROI. Since Google acquired Urchin Software in 2005 and integrated it into Google Analytics, UTM has become the global standard tracking method for marketers.
The key to successful UTM strategy is consistency. Use unified naming conventions across the organization and standardize values with lowercase and underscores. Including dates and versions in utm_campaign enables time-series analysis, and tracking A/B test variants with utm_content systematically improves marketing efficiency.
Generated URLs are stored only in your browser's local storage and are never sent to any server. Use lowercase and underscores in UTM parameter values for best analytics tool compatibility. Before launching a campaign, verify parameters in Google Analytics Real-Time report with a test link.